Those are (the ones) who have lost their (own) selves, and what they used to fabricate has erred (Or: strayed; i.e., their fabrications have left them) away from them
They are the ones who have put their own selves into loss! And lost from them are the things they invent (the deities/gods they assumed existed).
Sayyed Abbas Sadr-Ameli
These are they who have lost their own selves, and that which they used to invent has failed them.
Al-muntakhab fi tafsir al-Qur'an al-Karim
These are they who have lost their own souls and have been forsaken and renounced by those whom they presumed to share with Allah His divine nature, who failed their expectation